Forevermark Diamond Jewellery by De Beers has opened its first East India store at South City Mall in Kolkata, expanding its retail footprint with its 10th boutique in India.
Forevermark Expands to Eastern India with Kolkata Boutique
Forevermark Diamond Jewellery, a brand from the De Beers Group, has strengthened its presence in India by opening its first store in eastern India at South City Mall, Kolkata.
The newly launched boutique is the brand’s 10th retail outlet in India, marking a significant milestone in its nationwide expansion strategy. The inauguration was attended by actor Raima Sen, who formally opened the store.
With the new outlet, Forevermark aims to cater to the growing demand for premium natural diamond jewellery in eastern India while enhancing its retail presence in one of the country’s leading luxury markets.
Kolkata Emerges as a Key Luxury Jewellery Market
According to the company, Kolkata’s rich cultural heritage, appreciation for craftsmanship and increasing demand for luxury jewellery made it an ideal destination for Forevermark’s eastern India debut.
The boutique offers a curated collection of natural diamond jewellery, providing customers with an exclusive shopping experience featuring the brand’s signature designs and collections.
The expansion reflects the growing consumer preference for premium jewellery and certified natural diamonds in metropolitan markets.
De Beers Highlights Strategic Expansion
Speaking on the occasion, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., described the Kolkata launch as an important milestone in the brand’s growth journey.
He said the city’s appreciation for heritage, fine craftsmanship and timeless elegance aligns with Forevermark’s philosophy of offering meticulously crafted natural diamond jewellery.
The company expects the new boutique to strengthen its connection with customers seeking high-quality diamond jewellery for life’s special occasions.
Raima Sen Inaugurates the New Store
Actor Raima Sen, who inaugurated the boutique, said Kolkata has always celebrated artistry, craftsmanship and timeless elegance, making it a fitting location for the brand.
She noted that Forevermark’s focus on natural diamonds and exceptional craftsmanship reflects the values that resonate strongly with jewellery buyers in the city.
The inauguration marks Forevermark’s official entry into the East Indian market as it continues expanding its retail network across the country.
Boutique Introduces Flexible Savings Plan
In addition to its jewellery collections, the Kolkata boutique offers The Moment Plan, a savings programme designed to make premium diamond jewellery more accessible.
Under the programme, customers can pay for their purchase through 10 monthly instalments, after which the brand contributes the 11th instalment towards the purchase of eligible natural diamond jewellery.
The initiative aims to encourage planned purchases while providing added value to customers investing in premium jewellery.
Key Takeaways
- Forevermark Diamond Jewellery has opened its first East India store at South City Mall, Kolkata.
- The boutique is the brand’s 10th retail outlet in India.
- The store was inaugurated by actor Raima Sen.
- Customers can explore Forevermark’s collection of natural diamond jewellery.
- The boutique also offers The Moment Plan, allowing purchases through monthly instalments with an additional contribution from the brand.
FAQs
Where has Forevermark opened its first East India store?
The new boutique is located at South City Mall, Kolkata.
How many Forevermark stores are there in India now?
The Kolkata boutique is Forevermark’s 10th store in India.
Who inaugurated the Kolkata store?
The boutique was inaugurated by actor Raima Sen.
What is The Moment Plan?
It is a savings programme that allows customers to pay in 10 monthly instalments, with Forevermark contributing the 11th instalment towards the purchase of eligible natural diamond jewellery.
